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Internet marketing activities8/18/2023 Online Marketing vs Traditional Marketing There are various methods that you can use in online marketing, including search engine optimization (SEO), email, social media, content marketing, and pay-per-click advertisements. searching, shopping, and using social media). The primary goal of online marketing is to reach potential customers by targeting the places where they spend the most time online (e.g. Online marketing is any web-based strategy, method, or tool used to increase the awareness of a company’s brand and its products or services.
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